Construct · 1 fields · 1 citations

channel complementarity: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
channelcomplementarity1 CONSTRUCTChannel complementarityDUTTA-BERGMAN · MEDIA USE

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Media use

the pattern in which people interested in a topic use several media channels for it together rather than letting a new channel displace the old ones.

In media use, channel complementarity refers to the pattern in which people interested in a topic use several media channels for it together rather than letting a new channel displace the old ones. This meaning comes from Dutta-Bergman (2004) in Journal of Broadcasting & Electronic Media.[1]

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Nearby constructs

channel4 fields · 4 citationsjingle · one word, four constructscomplementarity3 fields · 4 citationsjingle · one word, three constructspattern4 fields · 5 citationsjingle · one word, four constructs

References

  1. Dutta-Bergman, M. J. (2004). Complementarity in Consumption of News Types Across Traditional and New Media. Journal of Broadcasting & Electronic Media, 48(1), 41-60. https://doi.org/10.1207/s15506878jobem4801_3

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