Construct · 1 fields · 1 citations

channel coordination: a standalone construct

One name. One construct. A landmark on the map.

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Supply chain management

structuring prices and agreements so that independent channel members achieve the profit of a single integrated firm.

In supply chain management, channel coordination refers to structuring prices and agreements so that independent channel members achieve the profit of a single integrated firm. This meaning comes from Jeuland (1983) in Marketing Science.[1]

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Nearby constructs

chain3 fields · 3 citationsjingle · one word, three constructs channel4 fields · 4 citationsjingle · one word, four constructs coordination4 fields · 4 citationsjingle · one word, four constructs

References

Jeuland, A. P., & Shugan, S. M. (1983). Managing Channel Profits. Marketing Science, 2(3), 239-272. https://doi.org/10.1287/mksc.2.3.239

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