Construct · 1 fields · 1 citations

channel member satisfaction: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
channel membersatisfaction1 CONSTRUCTChannel memberRUEKERT · BUSINESS-TO-BUSINESS

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Business-to-business marketing

a channel member's overall evaluation of its relationship with a supplier or partner, measured with alternative multi-item and single-item scales.

In business-to-business marketing, channel member satisfaction refers to a channel member's overall evaluation of its relationship with a supplier or partner, measured with alternative multi-item and single-item scales. This meaning comes from Ruekert (1984) in Journal of Marketing Research.[1]

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Nearby constructs

channel4 fields · 4 citationsjingle · one word, four constructssatisfaction5 fields · 11 citationsjingle · one name, five constructs

References

  1. Ruekert, R. W., & Churchill, G. A. (1984). Reliability and Validity of Alternative Measures of Channel Member Satisfaction. Journal of Marketing Research, 21(2), 226-233. https://doi.org/10.1177/002224378402100212

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