Construct · 1 fields · 1 citations

chatbot disclosure: a standalone construct

One name. One construct. A landmark on the map.

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Marketing

revealing that a customer is talking to a bot rather than a person, which reduced purchases despite equal bot competence.

In marketing, chatbot disclosure refers to revealing that a customer is talking to a bot rather than a person, which reduced purchases despite equal bot competence. This meaning comes from Luo (2019) in Marketing Science.[1]

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Nearby constructs

competence5 fields · 5 citationsjingle · one word, five constructs disclosure6 fields · 14 citationsjingle · one name, six constructs person3 fields · 6 citationsjingle · one word, three constructs

References

Luo, X., Tong, S., Fang, Z., & Qu, Z. (2019). Frontiers: Machines vs. Humans: The Impact of Artificial Intelligence Chatbot Disclosure on Customer Purchases. Marketing Science. https://doi.org/10.1287/mksc.2019.1192

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