Construct · 1 fields · 1 citations

city branding: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Marketing

managing a city's image and associations as a brand to shape how residents, visitors and investors perceive it.

In marketing, city branding refers to managing a city's image and associations as a brand to shape how residents, visitors and investors perceive it. This meaning comes from Kavaratzis (2004) in Place Branding.[1]

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Nearby constructs

image4 fields · 5 citationsjingle · one word, four constructs place4 fields · 7 citationsjingle · one word, four constructs

References

Kavaratzis, M. (2004). From city marketing to city branding: Towards a theoretical framework for developing city brands. Place Branding, 1(1), 58-73. https://doi.org/10.1057/palgrave.pb.5990005

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