Construct · 1 fields · 1 citations

clickstream ad response: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
clickstreamad response1 CONSTRUCTClickstream ad responseCHATTERJEE · DIGITAL MARKETING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Digital marketing

a model of individual users' probability of clicking banner ads across page views and sessions, built from clickstream data.

In digital marketing, clickstream ad response refers to a model of individual users' probability of clicking banner ads across page views and sessions, built from clickstream data. This meaning comes from Chatterjee (2003) in Marketing Science.[1]

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Nearby constructs

clicking1 fields · 1 citationsanchor · a standalone constructmodel3 fields · 3 citationsjingle · one word, three constructsresponse4 fields · 4 citationsjingle · one word, four constructs

References

  1. Chatterjee, P., Hoffman, D. L., & Novak, T. P. (2003). Modeling the Clickstream: Implications for Web-Based Advertising Efforts. Marketing Science, 22(4), 520-541. https://doi.org/10.1287/mksc.22.4.520.24906

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