Construct · 1 fields · 1 citations

cognitive lock-in: a standalone construct

One name. One construct. A landmark on the map.

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Digital marketing

the way practice with one website or product lowers its cost of use and makes switching to a competitor less attractive even without contractual barriers.

In digital marketing, cognitive lock-in refers to the way practice with one website or product lowers its cost of use and makes switching to a competitor less attractive even without contractual barriers. This meaning comes from Johnson (2003) in Journal of Marketing.[1]

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Nearby constructs

cost4 fields · 4 citationsjingle · one word, four constructs practice3 fields · 4 citationsjingle · one word, three constructs product3 fields · 3 citationsjingle · one word, three constructs

References

Johnson, E. J., Bellman, S., & Lohse, G. L. (2003). Cognitive Lock-In and the Power Law of Practice. Journal of Marketing, 67(2), 62-75. https://doi.org/10.1509/jmkg.67.2.62.18615

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