Construct · 1 fields · 1 citations

cognitive response model of persuasion: a standalone construct

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Persuasion

the view that persuasion depends on the favorable or unfavorable thoughts people generate in response to a message rather than on learning the message itself.

In persuasion, cognitive response model of persuasion refers to the view that persuasion depends on the favorable or unfavorable thoughts people generate in response to a message rather than on learning the message itself. This meaning comes from Greenwald (1968) in Psychological Foundations of Attitudes.[1]

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Nearby constructs

learning6 fields · 14 citationsjingle · one name, six constructs message3 fields · 6 citationsjingle · one word, three constructs model3 fields · 3 citationsjingle · one word, three constructs

References

Greenwald, A. G. (1968). Cognitive Learning, Cognitive Response to Persuasion, and Attitude Change. In Psychological Foundations of Attitudes (pp. 147-170). Elsevier. https://doi.org/10.1016/b978-1-4832-3071-9.50012-x

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