Construct · 1 fields · 1 citations

comma effect in pricing: a standalone construct

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Pricing

the finding that prices written with a comma or more syllables when spoken are perceived as larger, because the price is encoded by its spoken form.

In pricing, comma effect in pricing refers to the finding that prices written with a comma or more syllables when spoken are perceived as larger, because the price is encoded by its spoken form. This meaning comes from Coulter (2011) in Journal of Consumer Psychology.[1]

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Nearby constructs

comma1 fields · 2 citationsanchor · a standalone construct form4 fields · 7 citationsjingle · one word, four constructs

References

Coulter, K. S., Choi, P., & Monroe, K. B. (2011). Comma N' cents in pricing: The effects of auditory representation encoding on price magnitude perceptions. Journal of Consumer Psychology, 22(3), 395-407. https://doi.org/10.1016/j.jcps.2011.11.005

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