Construct · 1 fields · 1 citations

compensatory consumption: a standalone construct

One name. One construct. A landmark on the map.

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Consumer research

buying or using products to cope with a felt gap between one's actual and ideal self.

In consumer research, compensatory consumption refers to buying or using products to cope with a felt gap between one's actual and ideal self. This meaning comes from Mandel (2016) in Journal of Consumer Psychology.[1]

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Nearby constructs

consumption3 fields · 5 citationsjingle · one word, three constructs ideal2 fields · 2 citationsjingle · one word, two constructs self-discrepancy1 fields · 1 citationsanchor · a standalone construct

References

Mandel, N., Rucker, D. D., Levav, J., & Galinsky, A. D. (2016). The Compensatory Consumer Behavior Model: How self‐discrepancies drive consumer behavior. Journal of Consumer Psychology, 27(1), 133-146. https://doi.org/10.1016/j.jcps.2016.05.003

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