Construct · 1 fields · 1 citations

compromise effect: a standalone construct

One name. One construct. A landmark on the map.

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compromiseeffect1 CONSTRUCTCompromise effectSIMONSON · CONSUMER RESEARCH

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Consumer research

the tendency for an option to gain share when it becomes the middle choice in a set.

In consumer research, compromise effect refers to the tendency for an option to gain share when it becomes the middle choice in a set. This meaning comes from Simonson (1989) in Journal of Consumer Research.[1]

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Nearby constructs

context-dependent preferences1 fields · 1 citationsanchor · a standalone constructgain4 fields · 4 citationsjingle · one word, four constructsinterpretive heuristics1 fields · 1 citationsanchor · a standalone construct

References

  1. Simonson, I. (1989). Choice Based on Reasons: The Case of Attraction and Compromise Effects. Journal of Consumer Research, 16(2), 158. https://doi.org/10.1086/209205

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