Construct · 1 fields · 1 citations

conceptual fluency: a standalone construct

One name. One construct. A landmark on the map.

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Consumer research

the ease with which the meaning of a stimulus comes to mind, often raised by a related prior context, which makes brands seem more likable.

In consumer research, conceptual fluency refers to the ease with which the meaning of a stimulus comes to mind, often raised by a related prior context, which makes brands seem more likable. This meaning comes from Lee (2004) in Journal of Marketing Research.[1]

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Nearby constructs

context4 fields · 7 citationsjingle · one word, four constructs ease2 fields · 2 citationsjingle · one word, two constructs prior3 fields · 4 citationsjingle · one word, three constructs

References

Lee, A. Y., & Labroo, A. A. (2004). The Effect of Conceptual and Perceptual Fluency on Brand Evaluation. Journal of Marketing Research, 41(2), 151-165. https://doi.org/10.1509/jmkr.41.2.151.28665

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