Construct · 1 fields · 1 citations

conjoint analysis: a standalone construct

One name. One construct. A landmark on the map.

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Marketing research

estimating how people value product attributes from their preferences among combinations of attributes.

In marketing research, conjoint analysis refers to estimating how people value product attributes from their preferences among combinations of attributes. This meaning comes from Green (1978) in Journal of Consumer Research.[1]

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Nearby constructs

incentive-aligned conjoint1 fields · 1 citationsanchor · a standalone construct product3 fields · 3 citationsjingle · one word, three constructs value6 fields · 12 citationsjingle · one name, six constructs

References

Green, P. E., & Srinivasan, V. (1978). Conjoint Analysis in Consumer Research: Issues and Outlook. Journal of Consumer Research, 5(2), 103-123. https://doi.org/10.1086/208721

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