Construct · 1 fields · 1 citations

consumer affinity: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

International marketing

liking, sympathy and attachment toward a specific foreign country that make consumers favor its products, the counterpart of consumer animosity.

In international marketing, consumer affinity refers to liking, sympathy and attachment toward a specific foreign country that make consumers favor its products, the counterpart of consumer animosity. This meaning comes from Oberecker (2008) in Journal of International Marketing.[1]

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Nearby constructs

affinity3 fields · 4 citationsjingle · one word, three constructs attachment2 fields · 6 citationsjingle · one word, two constructs animosity3 fields · 3 citationsjingle · one word, three constructs

References

Oberecker, E. M., Riefler, P., & Diamantopoulos, A. (2008). The Consumer Affinity Construct: Conceptualization, Qualitative Investigation, and Research Agenda. Journal of International Marketing, 16(3), 23-56. https://doi.org/10.1509/jimk.16.3.23

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