Construct · 1 fields · 1 citations

consumer alienation: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
consumeralienation1 CONSTRUCTConsumer alienation ALLISON · CONSUMER RESEARCH

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Consumer research

feelings of separation from the marketplace, including powerlessness, normlessness and distrust of business practices.

In consumer research, consumer alienation refers to feelings of separation from the marketplace, including powerlessness, normlessness and distrust of business practices. This meaning comes from Allison (1978) in Journal of Marketing Research.[1]

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Nearby constructs

alienation4 fields · 5 citationsjingle · one word, four constructsbusiness1 fields · 1 citationsanchor · a standalone constructseparation3 fields · 4 citationsjingle · one word, three constructs

References

  1. Allison, N. K. (1978). A Psychometric Development of a Test for Consumer Alienation from the Marketplace. Journal of Marketing Research, 15(4), 565. https://doi.org/10.2307/3150626

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