Construct · 1 fields · 1 citations

consumer ambivalence: a standalone construct

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Consumer research

holding simultaneous or alternating positive and negative feelings toward a product or consumption experience.

In consumer research, consumer ambivalence refers to holding simultaneous or alternating positive and negative feelings toward a product or consumption experience. This meaning comes from Otnes (1997) in Journal of Consumer Research.[1]

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Nearby constructs

consumption3 fields · 5 citationsjingle · one word, three constructs experience4 fields · 6 citationsjingle · one word, four constructs holding2 fields · 2 citationsjingle · one word, two constructs

References

Otnes, C., Lowrey, T. M., & Shrum, L. J. (1997). Toward an Understanding of Consumer Ambivalence. Journal of Consumer Research, 24(1), 80-93. https://doi.org/10.1086/209495

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