Construct · 1 fields · 1 citations

consumer cheating: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
consumercheating1 CONSTRUCTConsumer cheatingWIRTZ · SERVICES MARKETING

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Services marketing

customers falsely invoking service guarantees or similar promises to obtain refunds or benefits they are not owed.

In services marketing, consumer cheating refers to customers falsely invoking service guarantees or similar promises to obtain refunds or benefits they are not owed. This meaning comes from Wirtz (2004) in Journal of the Academy of Marketing Science.[1]

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service1 fields · 1 citationsanchor · a standalone construct

References

  1. Wirtz, J., & Kum, D. (2004). Consumer Cheating on Service Guarantees. Journal of the Academy of Marketing Science, 32(2), 159-175. https://doi.org/10.1177/0092070303261416

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