Construct · 1 fields · 1 citations

consumer confusion: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Consumer research

consumers' tendency to experience confusion from too much, too similar or ambiguous product information.

In consumer research, consumer confusion refers to consumers' tendency to experience confusion from too much, too similar or ambiguous product information. This meaning comes from Walsh (2007) in Journal of Marketing Management.[1]

Unit
Recovery means
Measured by

Run it through the Collider, or take the citations with you.

See how consumer confusion sits against neighbouring constructs in the Collider, or export every reference on this page in one click.

Open in Collider Export BibTeX Report this entry

Nearby constructs

confusion3 fields · 3 citationsjingle · one word, three constructs experience4 fields · 6 citationsjingle · one word, four constructs green consumer confusion1 fields · 1 citationsanchor · a standalone construct

References

Walsh, G., Hennig-Thurau, T., & Mitchell, V. (2007). Consumer confusion proneness: scale development, validation, and application. Journal of Marketing Management, 23(7-8), 697-721. https://doi.org/10.1362/026725707x230009

Cited on this page?

Confirm your construct, or correct us.

If your work is cited behind one of these entries, you know better than we do whether we captured the meaning right. Confirm it, suggest an edit, or dispute it, and your name goes on the entry as an author who has checked it, linked to your ORCID.

Claim your construct