Construct · 1 fields · 1 citations

consumer contamination: a standalone construct

One name. One construct. A landmark on the map.

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Consumer research

shoppers find products less appealing after believing others have touched them, as if something of the toucher transferred.

In consumer research, consumer contamination refers to shoppers find products less appealing after believing others have touched them, as if something of the toucher transferred. This meaning comes from Argo (2006) in Journal of Marketing.[1]

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Nearby constructs

contamination3 fields · 5 citationsjingle · one word, three constructs

References

Argo, J. J., Dahl, D. W., & Morales, A. C. (2006). Consumer Contamination: How Consumers React to Products Touched by Others. Journal of Marketing, 70(2), 81-94. https://doi.org/10.1509/jmkg.70.2.081

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