Construct · 1 fields · 1 citations

consumer cosmopolitanism: a standalone construct

One name. One construct. A landmark on the map.

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International marketing

an openness to other cultures that shapes consumers' attitudes toward foreign products.

In international marketing, consumer cosmopolitanism refers to an openness to other cultures that shapes consumers' attitudes toward foreign products. This meaning comes from Cannon (2002) in Journal of International Marketing.[1]

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Nearby constructs

consumer ethnocentrism4 fields · 5 citationsjingle · four labels, four constructs

References

Cannon, H. M., & Yaprak, A. (2002). Will the Real-World Citizen Please Stand Up! The Many Faces of Cosmopolitan Consumer Behavior. Journal of International Marketing, 10(4), 30-52. https://doi.org/10.1509/jimk.10.4.30.19550

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