Construct · 1 fields · 1 citations

consumer CSR attributions: a standalone construct

One name. One construct. A landmark on the map.

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Consumer research

consumers' inferences about why a firm engages in CSR, such as values-driven, strategic, stakeholder-driven or egoistic motives.

In consumer research, consumer CSR attributions refers to consumers' inferences about why a firm engages in CSR, such as values-driven, strategic, stakeholder-driven or egoistic motives. This meaning comes from Ellen (2006) in Journal of the Academy of Marketing Science.[1]

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References

Ellen, P. S., Webb, D. J., & Mohr, L. A. (2006). Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs. Journal of the Academy of Marketing Science, 34(2), 147-157. https://doi.org/10.1177/0092070305284976

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