Construct · 1 fields · 1 citations

consumer decision-making styles: a standalone construct

One name. One construct. A landmark on the map.

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Consumer research

a consumer's characteristic mental orientation toward making choices, such as quality seeking or brand consciousness.

In consumer research, consumer decision-making styles refers to a consumer's characteristic mental orientation toward making choices, such as quality seeking or brand consciousness. This meaning comes from Sproles (1986) in Journal of Consumer Affairs.[1]

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Nearby constructs

orientation4 fields · 5 citationsjingle · one word, four constructs quality6 fields · 13 citationsjingle · one name, six constructs

References

Sproles, G. B., & Kendall, E. L. (1986). A Methodology for Profiling Consumers' Decision‐Making Styles. Journal of Consumer Affairs, 20(2), 267-279. https://doi.org/10.1111/j.1745-6606.1986.tb00382.x

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