Construct · 1 fields · 1 citations

consumer involvement profile: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
consumerinvolvement profile1 CONSTRUCTConsumer involvementLAURENT · CONSUMER RESEARCH

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Consumer research

a multidimensional measure of involvement covering interest, pleasure, sign value, risk importance and risk probability rather than a single level.

In consumer research, consumer involvement profile refers to a multidimensional measure of involvement covering interest, pleasure, sign value, risk importance and risk probability rather than a single level. This meaning comes from Laurent (1985) in Journal of Marketing Research.[1]

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Nearby constructs

involvement6 fields · 10 citationsjingle · one name, six constructsinterest4 fields · 5 citationsjingle · one word, four constructslevel1 fields · 1 citationsanchor · a standalone construct

References

  1. Laurent, G., & Kapferer, J. (1985). Measuring Consumer Involvement Profiles. Journal of Marketing Research, 22(1), 41-53. https://doi.org/10.1177/002224378502200104

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