Construct · 1 fields · 1 citations

consumer knowledge: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
consumerknowledge1 CONSTRUCTConsumer knowledgeBRUCKS · CONSUMER RESEARCH

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Consumer research

what a consumer knows about a product class, distinguishing what one thinks one knows from what one actually knows.

In consumer research, consumer knowledge refers to what a consumer knows about a product class, distinguishing what one thinks one knows from what one actually knows. This meaning comes from Brucks (1985) in Journal of Consumer Research.[1]

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Nearby constructs

atypical combinations1 fields · 1 citationsanchor · a standalone constructBayesian brain1 fields · 1 citationsanchor · a standalone constructclass3 fields · 3 citationsjingle · one word, three constructs

References

  1. Brucks, M. (1985). The Effects of Product Class Knowledge on Information Search Behavior. Journal of Consumer Research, 12(1), 1. https://doi.org/10.1086/209031

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