Construct · 1 fields · 1 citations

consumer learning by analogy: a standalone construct

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Consumer research

consumers understanding a new product by transferring knowledge from a familiar base domain through mapping of structural relations.

In consumer research, consumer learning by analogy refers to consumers understanding a new product by transferring knowledge from a familiar base domain through mapping of structural relations. This meaning comes from Gregan‐Paxton (1997) in Journal of Consumer Research.[1]

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Nearby constructs

analogy4 fields · 4 citationsjingle · one word, four constructs base3 fields · 4 citationsjingle · one word, three constructs domain3 fields · 4 citationsjingle · one word, three constructs

References

Gregan‐Paxton, J., & John, D. R. (1997). Consumer Learning by Analogy: A Model of Internal Knowledge Transfer. Journal of Consumer Research, 24(3), 266-284. https://doi.org/10.1086/209509

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