Construct · 1 fields · 1 citations

consumer mood states: a standalone construct

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Consumer research

mild, short-lived feeling states that influence consumers' recall, evaluation and behavior during marketing encounters.

In consumer research, consumer mood states refers to mild, short-lived feeling states that influence consumers' recall, evaluation and behavior during marketing encounters. This meaning comes from Gardner (1985) in Journal of Consumer Research.[1]

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Nearby constructs

influence5 fields · 5 citationsjingle · one word, five constructs mood4 fields · 4 citationsjingle · one word, four constructs recall4 fields · 10 citationsjingle · one word, four constructs

References

Gardner, M. P. (1985). Mood States and Consumer Behavior: A Critical Review. Journal of Consumer Research, 12(3), 281. https://doi.org/10.1086/208516

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