Construct · 1 fields · 1 citations

consumer need for uniqueness: a standalone construct

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Consumer research

the trait of pursuing differentness from others by acquiring and using consumer goods.

In consumer research, consumer need for uniqueness refers to the trait of pursuing differentness from others by acquiring and using consumer goods. This meaning comes from Tian (2001) in Journal of Consumer Research.[1]

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Nearby constructs

need3 fields · 4 citationsjingle · one word, three constructs trait4 fields · 4 citationsjingle · one word, four constructs

References

Tian, K. T., Bearden, W. O., & Hunter, G. L. (2001). Consumers' Need for Uniqueness: Scale Development and Validation. Journal of Consumer Research, 28(1), 50-66. https://doi.org/10.1086/321947

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