Construct · 1 fields · 1 citations

consumer perceived ethicality: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
consumer perceivedethicality1 CONSTRUCTConsumer perceivedBRUNK · CONSUMER RESEARCH

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Consumer research

consumers' overall view of a company or brand as ethical or unethical, built from many kinds of cues.

In consumer research, consumer perceived ethicality refers to consumers' overall view of a company or brand as ethical or unethical, built from many kinds of cues. This meaning comes from Brunk (2012) in Journal of Business Ethics.[1]

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Nearby constructs

business1 fields · 1 citationsanchor · a standalone construct

References

  1. Brunk, K. H. (2012). Un/ethical Company and Brand Perceptions: Conceptualising and Operationalising Consumer Meanings. Journal of Business Ethics, 111(4), 551-565. https://doi.org/10.1007/s10551-012-1339-x

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