Construct · 1 fields · 1 citations

consumer responses to ecolabels: a standalone construct

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consumer responsesto ecolabels1 CONSTRUCTConsumer responsesTHØGERSEN · CONSUMER RESEARCH

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Consumer research

how consumers notice, understand and use environmental certification labels when choosing products.

In consumer research, consumer responses to ecolabels refers to how consumers notice, understand and use environmental certification labels when choosing products. This meaning comes from Thøgersen (2010) in European Journal of Marketing.[1]

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References

  1. Thøgersen, J., Haugaard, P., & Olesen, A. (2010). Consumer responses to ecolabels. European Journal of Marketing, 44(11/12), 1787-1810. https://doi.org/10.1108/03090561011079882

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