Construct · 1 fields · 1 citations

consumer socialization: a standalone construct

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Consumer research

the processes by which young people acquire skills, knowledge and attitudes relevant to functioning as consumers.

In consumer research, consumer socialization refers to the processes by which young people acquire skills, knowledge and attitudes relevant to functioning as consumers. This meaning comes from Ward (1974) in Journal of Consumer Research.[1]

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Nearby constructs

consumer socialization of children1 fields · 1 citationsanchor · a standalone construct knowledge6 fields · 12 citationsjingle · one name, six constructs socialization3 fields · 5 citationsjingle · one word, three constructs

References

Ward, S. (1974). Consumer Socialization. Journal of Consumer Research, 1(2), 1. https://doi.org/10.1086/208584

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