Construct · 1 fields · 1 citations

consumer vulnerability: a standalone construct

One name. One construct. A landmark on the map.

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Consumer research

a state of powerlessness in consumption arising from an imbalance in marketplace interactions or the use of marketing messages.

In consumer research, consumer vulnerability refers to a state of powerlessness in consumption arising from an imbalance in marketplace interactions or the use of marketing messages. This meaning comes from Baker (2005) in Journal of Macromarketing.[1]

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Nearby constructs

consumption3 fields · 5 citationsjingle · one word, three constructs state4 fields · 6 citationsjingle · one word, four constructs vulnerability6 fields · 15 citationsjingle · one name, six constructs

References

Baker, S. M., Gentry, J. W., & Rittenburg, T. L. (2005). Building Understanding of the Domain of Consumer Vulnerability. Journal of Macromarketing, 25(2), 128-139. https://doi.org/10.1177/0276146705280622

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