Construct · 1 fields · 1 citations

consumption ritual: a standalone construct

One name. One construct. A landmark on the map.

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consumptionritual1 CONSTRUCTConsumption ritualROOK · CONSUMER RESEARCH

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Consumer research

expressive, symbolic activities performed in a fixed sequence and repeated over time, often involving products, such as holiday or grooming rituals.

In consumer research, consumption ritual refers to expressive, symbolic activities performed in a fixed sequence and repeated over time, often involving products, such as holiday or grooming rituals. This meaning comes from Rook (1985) in Journal of Consumer Research.[1]

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Nearby constructs

consumption3 fields · 5 citationsjingle · one word, three constructsholiday2 fields · 2 citationsjingle · one word, two constructsritual5 fields · 7 citationsjingle · one word, four fields

References

  1. Rook, D. W. (1985). The Ritual Dimension of Consumer Behavior. Journal of Consumer Research, 12(3), 251. https://doi.org/10.1086/208514

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