Construct · 1 fields · 1 citations

consumption vocabulary: a standalone construct

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Consumer research

a framework of descriptive terms for a product domain that helps consumers form clearer and more consistent preferences when learned.

In consumer research, consumption vocabulary refers to a framework of descriptive terms for a product domain that helps consumers form clearer and more consistent preferences when learned. This meaning comes from West (1996) in Journal of Consumer Research.[1]

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Nearby constructs

consumption3 fields · 5 citationsjingle · one word, three constructs domain3 fields · 4 citationsjingle · one word, three constructs form4 fields · 7 citationsjingle · one word, four constructs

References

West, P. M., Brown, C. L., & Hoch, S. J. (1996). Consumption Vocabulary and Preference Formation. Journal of Consumer Research, 23(2), 120. https://doi.org/10.1086/209471

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