Construct · 1 fields · 1 citations

content marketing: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Marketing communication

brands creating and distributing useful or entertaining stories and media to attract an audience instead of buying ad space.

In marketing communication, content marketing refers to brands creating and distributing useful or entertaining stories and media to attract an audience instead of buying ad space. This meaning comes from Pulizzi (2012) in Publishing Research Quarterly.[1]

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Nearby constructs

audience3 fields · 7 citationsjingle · one word, three constructs

References

Pulizzi, J. (2012). The Rise of Storytelling as the New Marketing. Publishing Research Quarterly, 28(2), 116-123. https://doi.org/10.1007/s12109-012-9264-5

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