Construct · 1 fields · 1 citations

contingency theory of accommodation: a standalone construct

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Public relations

an organization's stance toward a public falls on a continuum from pure advocacy to pure accommodation, depending on many internal and external factors.

In public relations, contingency theory of accommodation refers to an organization's stance toward a public falls on a continuum from pure advocacy to pure accommodation, depending on many internal and external factors. This meaning comes from Cancel (1997) in Journal of Public Relations Research.[1]

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Nearby constructs

accommodation4 fields · 5 citationsjingle · one word, four constructs advocacy3 fields · 3 citationsjingle · one word, three constructs cancel1 fields · 1 citationsanchor · a standalone construct

References

Cancel, A. E., Cameron, G. T., Sallot, L. M., & Mitrook, M. A. (1997). It Depends: A Contingency Theory of Accommodation in Public Relations. Journal of Public Relations Research, 9(1), 31-63. https://doi.org/10.1207/s1532754xjprr0901_02

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