Construct · 1 fields · 1 citations

corporate associations: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Marketing

the information a person holds about a company, split into its expertise in making products and its social responsibility.

In marketing, corporate associations refers to the information a person holds about a company, split into its expertise in making products and its social responsibility. This meaning comes from Brown (1997) in Journal of Marketing.[1]

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Nearby constructs

information4 fields · 5 citationsjingle · one word, four constructs person3 fields · 6 citationsjingle · one word, three constructs split2 fields · 2 citationsjingle · one word, two constructs

References

Brown, T. J., & Dacin, P. A. (1997). The Company and the Product: Corporate Associations and Consumer Product Responses. Journal of Marketing, 61(1), 68-84. https://doi.org/10.1177/002224299706100106

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