Construct · 1 fields · 1 citations

corporate environmentalism: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
corporateenvironmentalism1 CONSTRUCTCorporateBANERJEE · CORPORATE

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Corporate sustainability

the recognition of environmental issues by top managers and their integration into the firm's strategic plans.

In corporate sustainability, corporate environmentalism refers to the recognition of environmental issues by top managers and their integration into the firm's strategic plans. This meaning comes from Banerjee (2003) in Journal of Marketing.[1]

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Nearby constructs

anagnorisis1 fields · 2 citationsanchor · a standalone constructbusiness1 fields · 1 citationsanchor · a standalone constructcorporate sustainability1 fields · 1 citationsanchor · a standalone construct

References

  1. Banerjee, S. B., Iyer, E. S., & Kashyap, R. K. (2003). Corporate Environmentalism: Antecedents and Influence of Industry Type. Journal of Marketing, 67(2), 106-122. https://doi.org/10.1509/jmkg.67.2.106.18604

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