Construct · 1 fields · 1 citations

corporate hypocrisy: a standalone construct

One name. One construct. A landmark on the map.

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Marketing

the belief that a firm claims to be what it is not, especially when its CSR statements and actions conflict.

In marketing, corporate hypocrisy refers to the belief that a firm claims to be what it is not, especially when its CSR statements and actions conflict. This meaning comes from Wagner (2009) in Journal of Marketing.[1]

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Nearby constructs

belief4 fields · 4 citationsjingle · one word, four constructs conflict4 fields · 5 citationsjingle · one word, four constructs

References

Wagner, T., Lutz, R. J., & Weitz, B. A. (2009). Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions. Journal of Marketing, 73(6), 77-91. https://doi.org/10.1509/jmkg.73.6.77

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