Construct · 1 fields · 1 citations

corrective advertising: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
correctiveadvertising1 CONSTRUCTCorrective advertisingWILKIE · ADVERTISING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Advertising

advertising a firm is required to run to correct lingering false beliefs created by earlier advertising, studied for its effects on consumer beliefs.

In advertising, corrective advertising refers to advertising a firm is required to run to correct lingering false beliefs created by earlier advertising, studied for its effects on consumer beliefs. This meaning comes from Wilkie (1984) in Journal of Marketing.[1]

Unit
Recovery means
Measured by

Next

Run it through the Collider, or take the citations with you.

See how corrective advertising sits against neighbouring constructs in the Collider, or export every reference on this page in one click.

Open in ColliderExport BibTeXReport this entry

References

  1. Wilkie, W. L., McNeill, D. L., & Mazis, M. B. (1984). Marketing's “Scarlet Letter”: The Theory and Practice of Corrective Advertising. Journal of Marketing, 48(2), 11-31. https://doi.org/10.1177/002224298404800202

Cited on this page?

Confirm your construct, or correct us.

If your work is cited behind one of these entries, you know better than we do whether we captured the meaning right. Confirm it, suggest an edit, or dispute it, and your name goes on the entry as an author who has checked it, linked to your ORCID.

Claim your construct