Construct · 1 fields · 1 citations

counterarguing: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
counterarguing1 CONSTRUCTCounterarguingWRIGHT · ADVERTISING

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Advertising

the generation of thoughts that dispute an ad's claims during exposure, identified as a main cognitive response that lowers acceptance of advertising.

In advertising, counterarguing refers to the generation of thoughts that dispute an ad's claims during exposure, identified as a main cognitive response that lowers acceptance of advertising. This meaning comes from Wright (1973) in Journal of Marketing Research.[1]

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Nearby constructs

acceptance6 fields · 14 citationsjingle · one name, six constructsexposure6 fields · 13 citationsjingle · one name, six constructsextended elaboration likelihood model1 fields · 1 citationsanchor · a standalone construct

References

  1. Wright, P. L. (1973). The Cognitive Processes Mediating Acceptance of Advertising. Journal of Marketing Research, 10(1), 53-62. https://doi.org/10.1177/002224377301000108

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