Construct · 1 fields · 1 citations

credit card premium: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Pricing

the higher amount people are willing to pay when they pay by credit card rather than cash.

In pricing, credit card premium refers to the higher amount people are willing to pay when they pay by credit card rather than cash. This meaning comes from Prelec (2001) in Marketing Letters.[1]

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Nearby constructs

credit2 fields · 2 citationsjingle · one word, two constructs premium4 fields · 4 citationsjingle · one word, four constructs

References

Prelec, D., & Simester, D. (2001). Always Leave Home Without It: A Further Investigation of the Credit-Card Effect on Willingness to Pay. Marketing Letters, 12(1), 5-12. https://doi.org/10.1023/a:1008196717017

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