Construct · 1 fields · 1 citations

CSR and idiosyncratic risk: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Sustainable finance

the finding that stronger social performance lowers firm-specific stock risk, with the effect depending on advertising and R&D.

In sustainable finance, CSR and idiosyncratic risk refers to the finding that stronger social performance lowers firm-specific stock risk, with the effect depending on advertising and R&D. This meaning comes from Luo (2009) in Journal of Marketing.[1]

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Nearby constructs

performance6 fields · 8 citationsjingle · one word, five performances risk6 fields · 13 citationsjingle · one name, six constructs social performance1 fields · 1 citationsanchor · a standalone construct

References

Luo, X., & Bhattacharya, C. B. (2009). The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk. Journal of Marketing, 73(6), 198-213. https://doi.org/10.1509/jmkg.73.6.198

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