Construct · 1 fields · 1 citations
One name. One construct. A landmark on the map.
● anchor · a standalone construct Nearest construct by meaning·not indexedA single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.
In consumer research, CSR authenticity refers to consumers' perception that a firm's social responsibility efforts are genuine and reflect its true values rather than marketing. This meaning comes from Alhouti (2016) in Journal of Business Research.[1]
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