Construct · 1 fields · 1 citations

CSR gratitude: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
CSRgratitude1 CONSTRUCTCSR gratitudeROMANI · CONSUMER RESEARCH

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Consumer research

consumers' feelings of gratitude toward responsible firms, which lead to advocacy and support behaviors.

In consumer research, CSR gratitude refers to consumers' feelings of gratitude toward responsible firms, which lead to advocacy and support behaviors. This meaning comes from Romani (2012) in Journal of Business Ethics.[1]

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Nearby constructs

advocacy3 fields · 3 citationsjingle · one word, three constructsbusiness1 fields · 1 citationsanchor · a standalone constructgratitude1 fields · 1 citationsanchor · a standalone construct

References

  1. Romani, S., Grappi, S., & Bagozzi, R. P. (2012). Explaining Consumer Reactions to Corporate Social Responsibility: The Role of Gratitude and Altruistic Values. Journal of Business Ethics, 114(2), 193-206. https://doi.org/10.1007/s10551-012-1337-z

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