Construct · 1 fields · 1 citations

CSR penance: a standalone construct

One name. One construct. A landmark on the map.

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Consumer research

the use of CSR to make up for past irresponsible behavior, which works only when done for the same domain as the harm.

In consumer research, CSR penance refers to the use of CSR to make up for past irresponsible behavior, which works only when done for the same domain as the harm. This meaning comes from Kang (2016) in Journal of Marketing.[1]

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Nearby constructs

domain3 fields · 4 citationsjingle · one word, three constructs harm2 fields · 2 citationsjingle · one word, two carriers

References

Kang, C., Germann, F., & Grewal, R. (2016). Washing Away Your Sins? Corporate Social Responsibility, Corporate Social Irresponsibility, and Firm Performance. Journal of Marketing, 80(2), 59-79. https://doi.org/10.1509/jm.15.0324

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