Construct · 1 fields · 1 citations

cultural branding: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
culturalbranding1 CONSTRUCTCultural brandingHOLT · BRANDING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Branding

a model in which brands become icons by offering myths that address contradictions felt by society at a particular time.

In branding, cultural branding refers to a model in which brands become icons by offering myths that address contradictions felt by society at a particular time. This meaning comes from Holt (2004) in How Brands Become Icons.[1]

Unit
Recovery means
Measured by

Next

Run it through the Collider, or take the citations with you.

See how cultural branding sits against neighbouring constructs in the Collider, or export every reference on this page in one click.

Open in ColliderExport BibTeXReport this entry

Nearby constructs

model3 fields · 3 citationsjingle · one word, three constructs

References

  1. Holt, D. B. (2004). How Brands Become Icons. Harvard Business School Press. ISBN 9781578517749

Cited on this page?

Confirm your construct, or correct us.

If your work is cited behind one of these entries, you know better than we do whether we captured the meaning right. Confirm it, suggest an edit, or dispute it, and your name goes on the entry as an author who has checked it, linked to your ORCID.

Claim your construct