Construct · 1 fields · 1 citations

cultural proximity: a standalone construct

One name. One construct. A landmark on the map.

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Media and communication

audiences' preference for media from their own or a culturally similar country over imported programming.

In media and communication, cultural proximity refers to audiences' preference for media from their own or a culturally similar country over imported programming. This meaning comes from Straubhaar (1991) in Critical Studies in Mass Communication.[1]

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Nearby constructs

mass3 fields · 9 citationsjingle · one word, three constructs preference4 fields · 7 citationsjingle · one word, four constructs proximity3 fields · 6 citationsjingle · one word, three constructs

References

Straubhaar, J. D. (1991). Beyond media imperialism: Assymetrical interdependence and cultural proximity. Critical Studies in Mass Communication, 8(1), 39-59. https://doi.org/10.1080/15295039109366779

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