Construct · 1 fields · 1 citations

customer antagonism: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
customerantagonism1 CONSTRUCTCustomer antagonismANDERSON · PRICING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Pricing

the negative reaction of recent buyers who see a firm cut prices on items they bought, reducing their future purchases and giving firms a reason to keep prices sticky.

In pricing, customer antagonism refers to the negative reaction of recent buyers who see a firm cut prices on items they bought, reducing their future purchases and giving firms a reason to keep prices sticky. This meaning comes from Anderson (2010) in Quarterly Journal of Economics.[1]

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Nearby constructs

future3 fields · 6 citationsjingle · one word, three constructsreaction4 fields · 4 citationsjingle · one word, four constructs

References

  1. Anderson, E. T., & Simester, D. I. (2010). Price Stickiness and Customer Antagonism. Quarterly Journal of Economics, 125(2), 729-765. https://doi.org/10.1162/qjec.2010.125.2.729

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