Construct · 1 fields · 1 citations

customer-based store equity: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Retailing

the value a store gains from customers' knowledge of it, including store image associations, awareness and loyalty, adapted from brand equity.

In retailing, customer-based store equity refers to the value a store gains from customers' knowledge of it, including store image associations, awareness and loyalty, adapted from brand equity. This meaning comes from Hartman (2005) in Journal of Business Research.[1]

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Nearby constructs

awareness3 fields · 5 citationsjingle · one word, three constructs brand equity6 names · 9 citationsjangle · one name, two rival constructs business1 fields · 1 citationsanchor · a standalone construct

References

Hartman, K. B., & Spiro, R. L. (2005). Recapturing store image in customer-based store equity: a construct conceptualization. Journal of Business Research, 58(8), 1112-1120. https://doi.org/10.1016/j.jbusres.2004.01.008

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