Construct · 1 fields · 1 citations

customer centricity: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
customercentricity1 CONSTRUCTCustomer centricity SHAH · MARKETING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Marketing

organizing a firm around serving customers' needs and building long-term customer value, rather than around products.

In marketing, customer centricity refers to organizing a firm around serving customers' needs and building long-term customer value, rather than around products. This meaning comes from Shah (2006) in Journal of Service Research.[1]

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Nearby constructs

perceived value4 names · 4 citationsjangle · one construct, many namesservice1 fields · 1 citationsanchor · a standalone constructvalue6 fields · 12 citationsjingle · one name, six constructs

References

  1. Shah, D., Rust, R. T., Parasuraman, A., Staelin, R., & Day, G. S. (2006). The Path to Customer Centricity. Journal of Service Research, 9(2), 113-124. https://doi.org/10.1177/1094670506294666

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